Today's Market Leaders and Emerging Technology Brands

Broadsheet Communications brings more than 20 years of experience working at the intersection of media and technology. We specialize in creating value for new and emerging brands in the digital media space and working with traditional media as they adapt to the new consumer landscape.

 

OUR CLIENTS

CASE STUDIES

 
 
Nielsen

Introduced Nielsen’s Total Audience as the next generation of cross-platform audience measurement. Established Nielsen as the leading information resource for data and insights related to cross-platform media consumption and advertising effectiveness.

      
  • Launched Total Audience - a comprehensive solution combining Digital Ad Ratings, Total Ad Ratings and Digital Content Ratings to measure ads and content across digital and TV
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  • Successfully position Nielsen as the leading provider of cross-platform measurement committed to delivering new solutions for CTV
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  • Launched the Total Audience Insights Report with national press coverage
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  • Promoted the acquisitions of Exelate and Gracenote with national press coverage

Eyeota

Broadsheet positioned Eyeota as the data transformation company that is leading the global enterprise. In advance of acquisition by Dun & Bradstreet, Broadsheet developed an earned and paid media plan that promoted the company's key executives as industry thought leaders and Eyeota as a global leader in data management, and privacy for leading enterprise brands.

      
  • Initiated media partnerships and lead gen activations that provided opportunities for widely distributed thought leadership and qualified sales leads
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  • Provided media relations support amid the company's acquisition by Dun & Bradstreet, securing briefings with all major advertising trades, and post-acquisition media opportunities
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  • Identified Eyeota's bench of subject matter experts and developed their core messaging and thought leadership expertise to secure both earned and paid engagements

Mediaocean

AOR for the mission-critical platform for omnichannel advertising. Worked to position a venerable brand as a leader in the converged TV space and video space, focused on building the next generation of buying and planning tools.

      
  • Drove high-profile press coverage for numerous acquisitions including 4C and Flashtalking
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  • Enacted comprehensive thought leadership program that positions Mediaocean executives as experts on the future of TV
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  • Developed owned content including whitepapers and market research

  • Supported brand and product positioning as the mission-critical platform for omnichannel advertising

 
Pubmatic

Broadsheet engaged with PubMatic a year prior to its IPO. We worked with PubMatic’s leadership on a strategy that would expand their awareness among the press, investors and potential industry partners alike. This was accomplished by expanding their bench of SMEs and leveraging industry data to create market indexes to serve as a barometer of industry performance.

      
  • AOR for PubMatic - an independent technology company delivering digital advertising’s supply chain of the future
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  • Enacted successful campaign to promote initial public offering with NASDAQ within top tier business press including CNBC, The New York Times, and The Wall St. Journal

Forbes

Repositioned Forbes from traditional media company to a “96-year-old start-up” embracing brand extensions and promoting digital innovation. Featured coverage appeared in The New York Times, The Wall St. Journal, AdAge, and Ad Week.

      
  • Launched Brand Voice – the first publishing platform to connect brands with Forbes' influential global audiences, through resonant storytelling, expertise and thought leadership
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  • Secured profile in The New York Times - “Preserving Venerable Forbes Brand, With an Aggressive Digital Drive”

Bloomberg Media

Positioned Bloomberg Media Group as the leading global business and finance media company, a world-class organization of journalists and analysts focused on delivering business intelligence and creating value. By showcasing BMG’s growth through innovation, success in its new commercial model, strength in revenue and product diversification and global expansion, we promoted BMG’s sustainable future for media in the digital age

      
  • Launched the BMG subscription model with exclusive coverage in The Wall St Journal
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  • Promoted the launch of Bloomberg QuickTake
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  • Secured high profile media coverage in digitally-oriented publications including TechCrunch

  • Secured speaking opportunities for BMG executives at publisher focused events

 
Jupiter

Launched and worked to establish Jupiter as the worldwide leader in climate-related risk analytics. Feature coverage appeared in The New York Times, The Wall Street Journal, NPR, The Washington Post, The New Yorker, National Geographic, The Economist, and many others.

      
  • Won a 2020 Gold Sabre Award for generating breakout media coverage that established Jupiter as the world's leading provider in climate risk analytics.
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  • Won a 2021 PR News Award for environmental campaigns in recognition of ongoing, Tier1 coverage for Jupiter in major national and international news channels.
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  • Established Jupiter CEO Rich Sorkin as one of the world's foremost experts at the intersection of climate change and public and private financial risk.

  • Feature media coverage for Jupiter appeared in the New York Times, The Wall Street Journal, Washington Post, Financial Times, Bloomberg, CNBC, and dozens of other top outlets.

PCH Media

Establish Publishers Clearing House (PCH) as a leading direct-to-consumer entertainment and shopping destination for millions of US consumers.

      
  • Developed comprehensive positioning that
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  • Developed event sponsorship program that included a mainstage presence at Advertising Week, Programmatic IO, Brand Summit, and IAB ALM
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  • Secured profile coverage for the business in Business Insider, AdExchanger, and Digiday

  • Developed thought leadership content for key

Octopus

Broadsheet established Octopus Interactive as the leading advertising platform for reaching desirable audiences in the back of Uber and Lyft vehicles, in advance of acquisition by T-Mobile.

      
  • The agency executed a content development program that established Octopus CEO Cherian Thomas as a thought leader in digital OOH advertising, rideshare and mobility in the midst of a global pandemic.
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  • Secured breakout trade coverage for innovative new ad formats and measurement capabilities from Octopus.
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  • Feature coverage for Octopus has appeared in Ad Age, Adweek, MediaPost, Broadcasting & Cable and other top trade publications.

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